As an orthopedic surgeon, I’ve noticed a growing trend: more and more people are undergoing joint replacements at younger and younger ages. Patients in early middle age — and even some in their 20s and 30s — are increasingly opting for hip replacement surgery. For these patients, who are more active than the typical hip … Continue reading How hip replacements are helping young people stay active longer
Once interested only in the hearts and minds of surgeons, orthopedic device manufacturers are now taking full aim at the patient as a consumer. While not as common as ads for erectile dysfunction medications, patients and doctors alike are seeing more ads for “the latest and greatest orthopaedic device.” One ad currently running shows a … Continue reading Is Advertising Changing the Practice of Orthopedic Surgeons?